MicroStrategy Rebrands to Strategy event

Event · PageRank 0.0015

Also known as: MSTR rebrand, Strategy rebrand 2025

Overview

On 5 February 2025 MicroStrategy announced it was doing business as 'Strategy', adopting a new orange brand identity incorporating a Bitcoin logo and describing itself as the world's first and largest Bitcoin Treasury Company. The change was initially a trading name; the company completed a formal legal name change from MicroStrategy Incorporated to Strategy Inc effective 11 August 2025. Its securities continued trading on Nasdaq under the same ticker symbols, with Class A common stock remaining MSTR.

Within the DeFi Intel graph, MicroStrategy Rebrands to Strategy connects to 2 tracked entities, most strongly to Michael Saylor, Strategy Inc..

Relations

Top connections in the DeFi Intel knowledge graph (confidence-weighted, 2 of 2 total).

Frequently asked questions

When did MicroStrategy become Strategy?

It announced the rebrand on 5 February 2025 and completed the legal name change to Strategy Inc effective 11 August 2025.

Did the ticker change?

No. The company retained its existing Nasdaq ticker symbols, with Class A common stock still trading as MSTR.

Why rebrand?

The company described it as a brand simplification reflecting its focus, pairing the new name with a Bitcoin logo and orange colour to underline its identity as a Bitcoin treasury company.